SOPHIE BOOTH
ECO CHURCH
ROLE:
TIMELINE:
SKILLS:
IN COLLABORATION WITH:
GRAPHIC DESIGNER
JULY 2021 - NOVEMBER 2021
INDESIGN
PHOTOSHOP
ILLUSTRATOR
A ROCHA UK TEAM AND VOLUNTEERS
PROJECT OVERVIEW
During my time working with Eco Church I designed 100+ interactive PDFs for a variety of age groups, roller banners and other promotional materials. Working alongside the UK A Rocha team and printing specialists, I helped oversee the updating and renewal of their resources in line with their already established style guides and branding.
Screenshot of the overview paper sent out to over 4,000 participating churches.
USER RESEARCH
Eco Church is a project devised by Arocha UK which aims to help churches and individuals across England and Wales become more eco conscious. I attended several meetings with the UK A Rocha team to gain a better understanding of their needs and design requirements.
This created an invaluable feedback loop between client and creative that enabled both parties to benefit from the collaboration. Thorough client liaison is essential for providing the best service possible as it ensures standards and expectations are maintained throughout the working relationship.
DEFINING THE PROBLEMS
Resources were outdated and needed to be tailored more effectively to the audience, i.e different designs for youth and child resources. Format no longer met users needs.
1. No title - difficult for user to rapidly find resources they need, instead relying solely on images which can often be quite open/vague.
2. Colour scheme has been chosen at random and doesn't add value to the project's overall brand.
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Screenshot of old resource
DESIGNING SOLUTIONS
1. Title included so viewer immediately knows which resource they're viewing. Format has also changed - mobile friendly by having resources in portrait layout.
2. Colour coding within style guide as opposed to random colours keeps brand identity intact, whilst also being more visually cohesive and easily identifiable to the organisation.
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Illustration for Land Overview resource
FINAL DESIGNS
Below are examples of the work undertaken during my time with Eco Church.
Hover over me to scroll!
